009: Gen Z! Misunderstood! Over-Labelled!

The implication of being the generation set to shake things up, is that you stay shook up. When (as of 2024) Gen Z spans from 12-27, what is there to learn about them that doesn't feel like wild assumptions? Also who is going to keep us in the loop of the Chronically Offline Zoomers? Read the report here.

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TIMESTAMPS

00:00 Welcome to No Deep Dives: Acknowledging the Land 

00:10 The Fascination with Online Surveys and Gen Z Trends

00:26 Diving Deep into the Live Nation Report on Gen Z

01:56 What's In and What's Out According to Gen Z

02:27 The Skepticism Around Data Collection and Its Implications

03:51 Exploring the Complexities of Gen Z's Identity and Consumption

11:01 The Influence of Millennials on Gen Z and the Future of Cool

16:35 Concluding Thoughts and How to Connect with the Podcast Community

 

In this episode of No Deep Dives, FlexMami discusses the results of a recent report released by Live Nation exploring Gen Z trends and culture in 2024. The episode critiques the methodology of such reports, questioning their accuracy and the potential biases in their data collection processes.

Flex raises concerns about oversimplification and generalising Gen Z's characteristics and highlights how advertisers and brands may miss the mark in understanding this demographic through superficial surveys.

The discussion also touches on Gen Z's diverse interests, from dopamine dressing to antinatalism, and critiques the notion of generational identity being largely shaped by online consumption patterns. Furthermore, Flex reflects on the role of older generations in shaping Gen Z's culture and the importance of authentic representation in media. The podcast concludes with a call for more nuanced and responsible approaches to understanding and engaging with Gen Z.